testing the pixi eyelift max liquid shadow

Eyeshadow comes in many forms. Though powder shadows are the most common in my personal makeup collection, there is something to be said about a liquid eyeshadow every now and then. These are often boldly pigmented and can be useful when time is limited. More recently, the Pixi EyeLift Max Liquid Shadow in the shade Amethyst caught my eye at the drugstore. Quite simply, it looked pretty and purple. That was all it took for me to toss it into my basket. Ready to find out how this liquid eyeshadow actually performs? If it was worth the splurge? Here is everything you need to know about this drugstore product. 

According to the brand, the EyeLift Max Liquid Shadow is an "extreme long-wear liquid shadow that leaves a smooth veil of flattering colour that can be worn solo or layered." It is supposed to be easy to blend and buildable. Best of all? It claims to have a no-crease formula. This comes in several different shades, but the Amethyst one stood out to me most, because I love a purple eyeshadow. This one was especially intriguing, because it appeared to be a cool-toned purple. Though a lot of the eyeshadows in my collection are on the warm side, there will always be a soft spot in my heart for cool-toned makeup looks. I think this has to do with the fact that cooler toned palettes used to be really popular when I first dipped my toe into the world of makeup. I remember wearing lots of greys and cool-toned browns in the beginning. So, there is something nostalgic about a cool-toned eyeshadow for me. It reminds me of makeup looks that I used to love and products that used to be my must haves. 

When it comes to the EyeLift Max Liquid Shadow from Pixi, there are some pros and cons. The pros? The colour is a cool-toned purple. It goes on easily, blends well, and has a really nice and creamy formula. The cons? The colour isn't as bold or pigmented as I would like. Though the brand claims this is buildable, even with several coats, the Amethyst colour isn't exactly vibrant. I think this is better for days when I want something a little more laid back or natural. Though the formula is really impressive and I like the cool-toned colour...I do wish that this made more of an impact . All in all, it is a decent product and I like it well enough, but it is not as fabulous as it could be. Perhaps some of the other colours in the EyeLift Max Liquid Shadow line have a bit more vibrancy, but Amethyst is more on the subtle side. This is a good option if you do not want something too over the top or want something simple for work. However, when it comes to eyeshadow, over the top is a little more my speed. It ultimately comes down to your personal preferences. Though this wasn't an all out winner for me, the EyeLift Max Liquid Shadow in the shade Amethyst might be ideal for you. Consider the pigmentation level you like best before adding this shade to your cart. 

Have you tried the EyeLift Max Liquid Shadow? Are you a fan of Pixi products?